REDKEN HAIRCOLOR CAMPAIGNS

Haircolor campaigns feature stylist kits and print collateral aimed at the salon professional, ranging from launches and reanimations of new or existing products to inspiring color trends.

Color S.o.s.

Created to assist hair colorists with clients who are having a haircolor emergency and are in need of color correction. The Color S.O.S. campaign provided the products, formulas and techniques for any situation, with tips from color correction expert, Cassandra McGlaughlin.

Stylist kit with embossed front label and technique guide.

Creative Directors: Tyler Ochs & Jordan Craddock | Art Director: Sarah Tinken | Senior Designer: Krystina Salerno

COLOR GELS LACQUERS

Assets supporting the launch of the new Color Gels Lacquers liquid color range.

Stylist kit with organic marble die-cut window, poster, easels and technique guide.

Creative Directors: Tyler Ochs & Jordan Craddock | Art Director: Sarah Tinken | Designer: Krystina Salerno | Photographers: Txema Yeste & Peter Lueders

Smokey ombré

With the motto “haircolor is the new makeup” in mind, the Smokey Ombré trend and campaign aimed to inspire stylists by combining the #1 searched for technique in haircolor with makeup-lover’s favorite smokey eye—perfect for fashion and beauty obsessed clients!

Stylist kit, poster, easel and trend guide.

Creative Directors: Tyler Ochs & Jordan Craddock | Art Director: Sarah Tinken | Designer: Krystina Salerno | Photographers: Txema Yeste & Eli Schmidt

SILVER ADDICTION

Signage, stylist kit and trend guide supporting the “Silver Addiction” hair color trend. Aimed at younger clients who want a chic & trendy silver look, as well as older clients looking to embrace their natural gray.

Stylist kit on mylar, poster, easels and trend guide.

Creative Directors: Tyler Ochs & Jordan Craddock | Art Director: Sarah Tinken | Designer: Krystina Salerno | Photographers: Txema Yeste & Eli Schmidt