Redken holiday CAMPAIGNS

Each year, Redken creates limited edition holiday gift sets, accompanied by print and merchandising collateral to celebrate the holiday season. These holiday collections allow us to collaborate with talented artists and illustrators to enhance the brand’s already established look & feel.

holiday 2019

Holiday 2019 aimed to take a more minimal approach than our previous holiday collections. Solid black and silver glitter boxes allow the color of the bottles to pop and encouraged shopping by color, which is quintessential to Redken’s color-coded ranges. Billie Jean’s now iconic “Redken Loves You” heart illustration pops out from the top corner of the window.

Gift sets using black and silver glitter substrate, with a mylar bump-out heart illustration.

Creative Directors: Tyler Ochs & Jordan Craddock | Art Director: Sarah Tinken | Senior Designer: Krystina Salerno | Illustrator: Billie Jean

holiday 2018

In collaboration with Billie Jean for Holiday 2018, we created New York-centric illustrations with a festive touch.

Gift sets on mylar cartons with matte & gloss finishes, along with promotional collateral including posters and easels.

Creative Directors: Tyler Ochs & Jordan Craddock | Art Director: Sarah Tinken | Senior Designer: Krystina Salerno | Illustrator: Billie Jean | Model Photographer: Txema

holiday 2017

For Holiday 2017, we worked closely with collage artist RS Theory, who chose Times Square-inspired neon imagery to create collages per category (Haircare, Styling, Mens & Travel Sizes). After receiving his scanned artwork, the team worked diligently to manipulate, colorize and arrange the artwork to fit multiple dielines and create visually impactful window die-cuts.

Gift sets used matte & gloss finishes and die-cut windows. Complimentary promotional materials included posters, easels and a gift-with-purchase cosmetic bag.