Redken HAIRCARE & STYLING CAMPAIGNS

Haircare and styling collateral includes both salon professional and consumer-facing pieces, ranging from standard posters, easels and glorifiers, to promotional gift items for stores and salons.

OIL FOR ALL

Promotional collateral for the launch of Redken’s new lightweight hair oil, Oil For All.

Posters, lollipop stand, and easel.

Redken-GL-2020-Oil-For-All-Vertical-Poster-D6140-Jenna-1.png

Redken-GL-2020-Oil-For-All-Vertical-Poster-D6140-Naomi-2.png

Redken-GL-2020-Oil-For-All-Promotional-Easel-D6139-1.png

Creative Director: Tyler Ochs | Art Director: Megan Padden | Senior Designer: Krystina Salerno

Hair Cleansing Cream

Promotional collateral for the relaunch and repackaging of Redken’s clarifying shampoo, Hair Cleansing Cream.

Poster, product glorifier and easel.

Redken-GL-2019-Hair-Cleansing-Cream-Premium-Glorifier.png

Creative Director: Tyler Ochs | Art Director: Megan Padden | Senior Designer: Krystina Salerno | Photographer: Txema

NATURE + ScIENCE

Promotional collateral for the launch of Nature + Science, Redken’s first natural haircare line.

Poster and informative easels for each line, plus promotional t-shirt and selfie props gifted to SalonCentric store employees to celebrate the launch.

Redken-US-2019-Nature-Science-Color-Extend-Easel-D5001.jpg

Creative Director: Tyler Ochs & Jordan Craddock | Senior Designer: Krystina Salerno | Junior Designer: Emily Ledbetter | Photographer: Txema